Message passing
Unlimited private Slack access to George.
Get unstuck • Level up • Build and ship faster.
Are you a software engineer with an entrepreneurial streak? Got an idea that you can’t stop thinking about? Stuck when trying build an MVP? Or do you want to take your existing product to the next level?
I’m here to help. My private coaching and mentorship services will help you get past your technical and strategical roadblocks.
I’ve worked with George for a year and a half. During that time he was incredibly self-directed and capable. He doesn’t only care about just getting the code to work, he wants the business to thrive and is approaching his work holistically. I hired him for my startup and it was one of the best choices I made. He is an innately curious, productive person who is always learning and improving. I’d hire him again without hesitation.
Stop spinning your whels
You’re a skilled developer with big ideas. But building a successful product is about more than just writing great code.
It’s about:
- Making the right technical decisions for scalability
- Launching and iterating faster without wasting time
- Navigating the business side of software products
- Staying lean without needing a large team
That’s where I come in.
How does it work?
This is private, 24/7 access to me through Slack.
- Kickoff Call: We start with a strategy session to clarify your goals and define your roadmap.
- Ongoing Support: Ask me anything via private messages — from technical challenges to business strategy questions.
- Fast Feedback: I’ll respond within one business day, usually much faster during working hours.
George is detail-oriented and a pleasure to work with. We worked side by side for 10 months and our app is much better for it: from performance, to test coverage, to general style. I look forward to working with him again in the future.
Who is this for?
This is designed for entrepreneurial developers who want to:
- ✅ Build and launch their product faster
- ✅ Validate ideas with minimal effort
- ✅ Make smarter technical decisions for scalability
- ✅ Grow revenue without hiring a team
- ✅ Transition from developer to product leader
Bonus points if:
- ✅ You’re building a product with Elixir and Phoenix (or want to)
- ✅ You’re earning some income from your product or side projects
- ✅ You’re ready to invest in faster, smarter progress
George is brilliant, multi-faceted, curious, and conscientious. I’d enthusiastically work with him again on any task requiring brains and gumption.
What can I ask in Message Passing?
You can ask me anything, but here are some typical topics:
Business & Product Strategy:
- How to choose the right architecture for scaling
- How to launch faster without compromising quality
- How to optimise your tech stack for performance
- How to price your product strategically
- How to navigate tough customer conversations
- How to focus on what actually matters and avoid busywork
- How to move exponentially faster using AI and LLMs
Elixir, Phoenix, LiveView & OTP:
- How to design scalable systems with Elixir and Phoenix
- Best practices for using LiveView to create real-time web applications
- How to leverage OTP to build fault-tolerant, distributed systems
- How to optimize Elixir and Phoenix performance under high load
- How to structure large Phoenix applications to keep things maintainable
- How to integrate Elixir with modern front-end frameworks for a seamless stack
- Tips for debugging and troubleshooting Elixir and Phoenix applications
I still have questions!
Great! I have answers:
Can we talk on the phone/Zoom?
Other than our initial kickoff call, Message Passing does not include real-time voice communication.
Is there any outline or structure for the Message Passing engagement?
Yes and no. Message Passing is based on you contacting me when you’re stuck and have questions, so the communication is unstructured Q&A. However, we begin the engagement with a kickoff call where we define an objective, strategy, and tactics that will guide our direction together, which provides a structure for your progress.
How does Message Passing work from the outset?
After the kickoff call, there’s generally a pretty clear roadmap with specific near-term todos. As you work through those, new possibilities arise and we tackle those as they appear. Assuming a clear objective, I can be quite prescriptive about your tasks.
How responsive will you be?
I promise to respond to all your queries within one business day. But this is a maximum, not a a target. Whenever possible I’ll get back to you much faster.
Is this confidential?
Absolutely. All of our communication will be through fully private channels such as Slack DMs. If you want me to sign an NDA, I can do that too.
I STILL have questions!
If you have questions that I haven’t answered here, please email me right now at george@arrowsmithlabs.com and I’ll reply ASAP.
How do I get started with Message Passing?
The fee for Message Passing is $800 a month. Or you can lock in 3 months for just $1,500.
(For my fellow Brits 🇬🇧, you can also pay in pounds - see below.)
If you think you’re ready, here’s the link to get access:
After payment you’ll be taken to a link to schedule the intro call.
Money-back Guarantee
You can try Message Passing risk-free for the first week. Sign up, and if you’re not 100% satisfied seven days after our intro call, I’ll give you a full refund.
Space is limited
To ensure high quality and responsiveness, Message Passing is limited to a small number of participants. Act now to secure your spot.